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Digging into line items and refunds

When you need the detail behind the overview, use the two Intelligence pages. Both have a row of KPIs at the top, a chart view and a table view, sortable columns and export.

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Written by Jenna Wasserman

Line Item Intelligence

Go to Unit Economics → Line Item Intelligence to see every order line item grouped by product attributes. KPIs at the top include Total Orders, Gross Revenue, Total Discounts and Average Order Value. The Product Cost column sits next to the rest of the line item detail, so you can compare revenue and cost row by row.

Refund Intelligence

Go to Unit Economics → Refund Intelligence to see refunds grouped by product attributes, with total refund, tax and quantities. Two refund rates help you spot problem products:

  • Refund rate by count: refunded units ÷ total units ordered × 100

  • Refund rate by amount: total refund amount ÷ Gross Sales × 100

Both rates show in the table and the bar chart.

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